The current business model is based on the user returning back to the website often. Competitors like Zoosk and other dating sites follow the subscription model, thus effectiveily locking in the customer. The only major tie-up Triangulate has seems to be with Facebook, and that in limited geographical locations. I think product awareness for Triagulate is low in the market. Also, potential customers may have privacy concerns related to the core way in which the Triangulate algorithm works ie by harvesting information about the user from various websites. I think Triangulate should concentrate their efforts on growing their user base by increasing marketing campaigns.
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