A traditional product development process in a company mostly depends on the efforts of the employees of the company. Most ideas and work is done by a localized group within the company, requiring other outside efforts like market survey, response etc that needd to be done separately. On the other hand, the employees of the company are available and ready to work for the firm. In the community model, ideas originate from the community and other work like testing market response is also done by the community. The crowd also monitors the content to make sure inappropriate material gets thrown out. They also act as advertising agents sometimes by introducing more like minded people to products they like. One downside of this approach could be that if a company makes a wrong move to antogonise their crowd, it risks alientating them completely. The company does not have too much control over its contributors, unlike over its employees. Sourcing content from a wider audience has also shown to lead to better quality – where little bits of information and experience from a large group of people trumps over the efforts of a selected group of experts in a field.
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